Effective date: July 3, 2026 · Last updated: July 3, 2026
Transit Now and Cycle Now ("we", "us", or "our") are transit and cycling information apps operated from Toronto, Ontario, Canada. This Privacy Policy applies to our mobile apps (each, the "App"): Transit Now — real-time predictions for the Toronto Transit Commission (TTC) and other supported agencies (iOS/iPadOS and Android) — and Cycle Now (Android). It explains what information the Apps collect, how it is used, and the choices you have.
Our Apps are intended primarily for riders in Canada, especially in Ontario and the Greater Toronto Area, and are operated under Canadian privacy law. Where a practice applies to only one App or platform (for example, an iOS-only or Android-only feature), we say so below.
By using an App you agree to the collection and use of information as described here.
Our Apps are designed to collect as little as possible. We do not require you to create an account, and we do not collect your name, email address, phone number, contacts, photos, calendar, health data, or precise home/work addresses.
If you grant location permission, the App uses your device location (which may be approximate or precise, depending on your device settings) while you are using the App to:
Your coordinates are sent to our prediction servers only to answer these "what's near me" requests, and are used to return results — not to identify you or track your movements over time. Location is optional: if you decline or turn it off, you can still search for stops and routes manually. You can change or revoke this permission at any time in your device's Settings.
The App is supported by ads served through Google AdMob (Google's mobile advertising service). To show and measure ads, Google's advertising SDK may collect:
Whether ads are personalized depends on your consent choices (see §4). If you do not consent to tracking, ads are still shown but are non-personalized. We do not ourselves combine this advertising data with your identity.
Our Apps use Google Firebase services, which vary by app and platform:
These services are provided by Google and are not used by us to build an advertising profile about you. You can limit some of this collection through your device's advertising and privacy settings.
Our prediction servers keep standard technical logs (such as IP address, request time, and the stop or route requested) to operate the service, keep it reliable, and prevent abuse. The Google SDKs above may also collect crash and performance diagnostics to keep their components working.
Your favorite stops, recent stops, and in-app preferences are stored locally on your device. They are not uploaded to us, and are removed when you uninstall the App.
If you email us for support, we receive whatever you choose to include (such as your email address and message) so we can reply and help you.
App Tracking Transparency (iPhone & iPad). On iOS/iPadOS, Apple requires your permission before an app can access the advertising identifier (IDFA) to track you across other companies' apps and websites. Transit Now shows Apple's tracking prompt. If you choose "Ask App Not to Track," the App will serve non-personalized ads. You can change this any time under Settings → Privacy & Security → Tracking, or reset your identifier under Settings → Privacy & Security → Apple Advertising.
Consent management. We use Google's User Messaging Platform (UMP) to gather the consent that Apple and Google's advertising policies require and to record your personalized-vs-non-personalized ad choice.
Android. You can reset or delete your Advertising ID, and opt out of ad personalization, under Settings → Google → Ads (menu names vary by device).
Learn more / opt out with Google. See Google's advertising and privacy controls: Google Ads & privacy and Google Ad Settings.
We do not sell your personal information, and we do not share it for cross-context behavioral advertising beyond what the advertising choices above describe. Information is shared only:
Third-party services have their own privacy practices:
| Service | Purpose | Privacy policy |
|---|---|---|
| Google AdMob | In-app advertising | policies.google.com/technologies/ads |
| Google / Firebase | Configuration, analytics, crash diagnostics, ad infrastructure | policies.google.com/privacy |
| Google Play services (Android) | Core Google services on Android devices | policies.google.com/privacy |
| Apple (iOS) | App distribution, App Tracking Transparency | apple.com/legal/privacy |
Location requests are used to answer your query and are not retained as a personal profile. Server logs are kept only as long as needed to operate and secure the service, then discarded or aggregated. On-device data (favorites, recents, settings) remains until you clear it or uninstall the App. Data held by Google is retained according to Google's policies.
We use commercially reasonable measures, including encryption in transit (HTTPS), to protect information. No method of transmission or storage is completely secure, however, and we cannot guarantee absolute security.
We handle personal information in accordance with Canada's Personal Information Protection and Electronic Documents Act (PIPEDA) and applicable Ontario law.
The App is intended for a general audience and is not directed to children under 13. We do not knowingly collect personal information from children under 13. If you believe a child has provided us personal information, please contact us and we will take appropriate steps to delete it.
Our Apps are operated from Canada, and our service providers (including Google and Apple) may process data in Canada, the United States, and other countries where they operate. By using an App you consent to this processing. Our Apps are intended primarily for users in Canada, and we handle personal information under Canadian privacy law.
We may update this Privacy Policy from time to time. When we do, we will revise the "Last updated" date above and post the new version on this page. Material changes will be made reasonably prominent. Your continued use of the App after an update means you accept the revised policy.
Questions about this Privacy Policy or your information? Email us at support@transitnowapp.com.